P.A.L.S.

1. Introduction

P.A.L.S. (Precise Ad Logic System) ("we", "us", or "our") operates the platform available at pals.sidekick.com.ar. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising management platform.

Our platform integrates with third-party advertising services including Meta Ads (Facebook/Instagram) and Google Ads. By using our service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

Account registration information (name, email address)
Authentication credentials for third-party platforms (Meta, Google)
Advertising campaign data you create or manage through our platform
Creative assets (images, videos, ad copy) you upload
Business information (company name, website URL)

2.2 Information Collected Automatically

Device information (browser type, operating system, device identifiers)
Log data (IP address, access times, pages viewed, referring URL)
Usage data (features used, actions taken within the platform)
Cookies and similar tracking technologies (see Section 6)

2.3 Information from Third-Party Platforms

When you connect your advertising accounts, we may receive:

From Meta (Facebook/Instagram): Ad account data, campaign performance metrics, audience insights, page information, and Instagram account details. We access this data through the Meta Marketing API in accordance with Meta's Platform Terms and Developer Policies.
From Google: Google Drive file metadata and content (when you choose to import media), Google Ads account data, and campaign performance metrics. We access this data through Google APIs in accordance with Google's API Services User Data Policy.

3. How We Use Your Information

We use the collected information for the following purposes:

To provide, operate, and maintain our advertising management platform
To create, manage, and optimize advertising campaigns on your behalf
To display campaign performance analytics and reporting
To process and upload creative assets to advertising platforms
To authenticate your identity and manage your account
To communicate with you about service updates and support
To detect, prevent, and address technical issues or fraud
To comply with legal obligations

We do not sell your personal information. We do not use your data for purposes unrelated to the advertising management services you have requested.

4. Advertising & Tracking Technologies

4.1 Meta Pixel & Conversions API

Our platform may facilitate the use of the Meta Pixel and Conversions API (CAPI) on your advertising campaigns. These tools allow Meta to collect data about user interactions with your ads and website, including:

Page views, clicks, and conversion events
Device and browser information
IP addresses (which may be hashed)
Customer information you choose to share for Custom Audiences matching

This data is processed by Meta in accordance with the Meta Privacy Policy. You are responsible for ensuring your own end-user privacy disclosures comply with Meta's requirements when using these features.

4.2 Google Ads & Remarketing

Our platform integrates with Google services. When you connect your Google account, we may access Google Drive files and Google Ads data. Google may use cookies and similar technologies for:

Measuring ad performance and conversions
Building remarketing and audience segments
Personalizing ad delivery based on user interests

Third-party vendors, including Google, use cookies to serve ads based on prior visits. Users may opt out of personalized advertising by visiting Google Ads Settings or the Network Advertising Initiative opt-out page. For more information, see the Google Privacy Policy.

4.3 Data Segments & Custom Audiences

If you use our platform to create or manage Custom Audiences, Lookalike Audiences, or remarketing lists, you acknowledge that:

You have obtained all necessary consents from individuals whose data is used
You will provide clear notice to users about how their data is collected and used for advertising
You will comply with all applicable data protection regulations (GDPR, CCPA, etc.)
You will not use sensitive personal data categories for audience targeting unless explicitly permitted

5. Data Sharing & Disclosure

We may share your information with:

Advertising Platforms: Meta and Google, as necessary to create and manage your advertising campaigns through their APIs
AI Service Providers: We use AI services (such as Anthropic Claude, OpenAI, and Google Gemini) to provide campaign analysis and copy generation features. Campaign data sent to these services is processed according to their respective privacy policies
Hosting & Infrastructure: Cloud service providers that host our platform and store your data
Legal Requirements: When required by law, regulation, or legal process

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Cookies & Similar Technologies

We use the following types of cookies:

Essential Cookies: Required for authentication and core platform functionality
Analytics Cookies: Help us understand how users interact with our platform
Third-Party Cookies: Set by Meta and Google when you connect your advertising accounts

You can control cookie preferences through your browser settings. Disabling certain cookies may limit platform functionality.

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

Encryption of sensitive data at rest and in transit (TLS/SSL, Fernet encryption for OAuth tokens)
Secure authentication using JWT tokens
Access controls and role-based permissions
Regular security assessments

While we strive to use commercially acceptable means to protect your personal information, no method of electronic transmission or storage is 100% secure.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. Campaign data and analytics may be retained for reporting purposes. You may request deletion of your data at any time by contacting us (see Section 12).

When you disconnect a third-party account (Meta, Google), we delete the associated OAuth tokens from our systems. Historical campaign data may be retained in anonymized form for analytics.

9. Your Rights

Depending on your jurisdiction, you may have the following rights:

Access: Request a copy of the personal data we hold about you
Rectification: Request correction of inaccurate data
Deletion: Request deletion of your personal data
Portability: Request your data in a portable format
Opt-Out: Opt out of targeted advertising and data sharing for advertising purposes
Withdraw Consent: Withdraw previously given consent at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When using Meta and Google APIs, data is processed according to their respective data processing agreements. We ensure appropriate safeguards are in place for any international data transfers.

11. Children's Privacy

Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: [email protected]
Platform: pals.sidekick.com.ar

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the platform after changes constitutes acceptance of the updated policy.